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This Time Next Year ....
- Sandra Larkin, CPC

 

If you are a business owner, you should have an image of a business full of customers and prosperity for the coming year.  Imagine looking back on this time next year and saying … "Wow, I have accomplished so much.  I have tightened up my business practices,  attracted the right clientele, put goals and measurements in place to target, identified my competitive advantage, kept my office organized, exercised and ate correctly while maintaining a sense of balance in my personal life.  I never thought it would happen but it has, it is!”

So what’s the magical answer to the “wonderful life” … business combined with life planning.  This is the task of organizing your business and personal life so both run in tandem and effectively.  Is it real?  Is It true?  Yes and yes.  Are people really doing this effectively?  Yes, again.

Business owners have the future in their hands.  Everyday they direct their business action and development with one or more of these methods.  There are those who:

A.     plan for the future

B.      plan for nothing

C.     wait and see

D.     avoid risk

E.      risk it all

Which are you now?  Which do you want to become next year?  I personally choose A.

If you have any one of these “red flag” business growth issues, its time to rework your plan for the new year.  Without a plan, you can expect times of frustration and anxiety with the feeling of not knowing what to do next. 

By doing the same task, you will achieve the same results.  If you like your results right here right now, great.  If not, you have the power to change it, right here, right now.

Red Flag Business Growth Issues

  1. Inadequate financial data
    Keeping track of how much money is on hand and owed.  Maintaining detailed records that are current.  Waiting until the year end to record all of the past year's activity.
     
  2. Failure to control cost
    Costs are not only pens an pencils but include the process cost of actual labor hours (yours) expended to complete a job. The time it takes you to meet with a client and complete the job is cost to the project and cost to the business.  Are you networking to the point that you can’t get things done and are not attracting business?
     
  3. Lack of sales and poor customer relations
    In a world where consumers have a choice, you want the choice to be you.  Controlling customer service, sales and service level from the customer’s perspective.
     
  4. Failure to professionally train yourself or your employees
    You as well as your team need to keep growing professionally in your industry as well as personally. This will help create a feeling of ownership and control. Plus, customers want to do business with a person who is on the forefront of life and business.
     
  5. Improper strategic planning
    Creating realistic goals and formulating a plan to measure and achieve them.  This includes setting milestones and deadlines.
     
  6. Track key business factors
    Placing the proper business processes in place to track prospects, follow-ups, networking groups and other business conditions.
     
  7. Physically unhealthy or feeling burned out
    Without you in the business, there is no business.  Lack of exercise, sleep, nutrition, personal time or family time or that burned out feeling.  Get back on track before it’s too late.  You do have time for all of the above.  It’s vital to keep this part of your life a priority.

If you think you are experiencing any of these issues, you will need to take a comprehensive look at your business and personal life from a review perspective.  This has to do with performance in current and prior years as well as how effective other key factor areas have been helping or hurting you.   Setting boundaries and getting organized are two of the keys for success.

Next, put a detailed plan together for the next year month by month with measurement factors.  This will aid you in staying on track and realizing that down months are not really down in relation to the year as a whole.

For some business owners, this is a daunting task in which frustration sets in early.  If you need help moving to this level, please contact Sandra Larkin to jumpstart your new year with a comprehensive business plan.   

Otherwise, enjoy the journey.  You only go around once to make the most impact in the business community as well as your financial future.

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